Our Story

President and founder Phyllis Brasch Librach

As Told by

President & Founder Phyllis Brasch Librach

In the beginning, I was just a mother anxious to wipe away her teen-age daughter's tears.

My daughter Mickey cried when she failed to find a plus-size prom dress. It broke my heart and made me very mad! In a world where thin is too in, I found it unfair that millions of teens and women like my daughter were fashion-starved for dressy plus-size dresses to wear to life's most important celebrations.

The reality is that one in every four high school girls in the U.S. wears a size 12 or larger. And when it comes time for once-in-a-lifetime nights like Prom and Homecoming, she doesn't want to hide her curvy figure under shapeless muumuus or evening gowns that grandma would wear. She wants a frock that rocks! (And she deserves one!)

Six out of 10 American women wear a size 12 or larger. And she should be able to find a dress for a special occasion that makes her look - and feel - as glamorous as a movie star for her red-carpet moment!

A former journalist, I traded deadlines for hemlines to take the tears out of shopping for my daughter and all our daughters, mothers, sisters, aunts and friends with real curves.

I still cry. Only now it's when I read the emails and letters we get from our Happy Customers like Jennifer from Michigan who writes:

Dear Sydney: I would also like to thank you for all of your time and help. I almost didn't go to prom because I didn't think I could find a dress. So I just wanted to "thank you" and say that it means a lot to me that your company provides a service like this. Having been a plus size teen all my life it has never been easy for me to find clothes that would fit. So thank you! - Jennifer

Sydney's Closet has dressed up of tens of thousands plus-size teens and women across the U.S. and around the world. Our designs have been seen on the dance floor at high school gyms, on the red-carpet in Hollywood and going down the aisle of churches and beaches.

Now it's your turn to join our our growing family of happy customers.

Happy Shopping,
Phyllis' signature
Phyllis Brasch Librach