[Company Background]
Company: |
Sydney’s
Closet™, a niche
retailer, sells
special occasion dresses
to plus-size teens
and plus-size women
around the world. |
| Tag Line: |
We
Size Up Glamour ® |
| World Headquarters: |
St.
Louis, Missouri USA |
| Established: |
January
2003 |
| Founder: |
Phyllis
Brasch Librach, an
award-winning journalist,
traded deadlines for
hemlines after a disastrous
shopping trip to the
mall for a Prom dress
left her curvy teen-age
daughter in tears. |
| Mission: |
Sydney’s
Closet empowers plus-size
teens and plus-size women
to look and feel glamorous
when they dress up for
any special occasion. |
| Retail Channels: |
www.SydneysCloset.com
Sydney’s
Closet Boutique, St.
Louis, Missouri |
| Customers’ Age: |
Ages 15
to 55 |
| Merchandise: |
Dresses
sizes 14 to 44 for
any special occasion: Prom,
Homecoming, Weddings,
Formal Dances, Military
Balls, Holiday & Cocktail
Parties, Cruises,
Family Celebrations,
Beauty Pageants & Reunions. |
| Accessories: |
Shawls,
Slips, Gloves & Body
Shapers |
| Labels: |
Nationally
recognized brand names & Sydney ’s
Closet Signature Collection |
| Media Buzz: |
Teen
Prom, Seventeen Prom,
Seventeen, YM, Cosmo
Girl!, Teen People,
Dr. Phil Show, Jay
Leno, L.A. Times, Chicago
Tribune, St. Louis
Post-Dispatch, Orlando-Sentinel,
WINS-1010 NYC & Daily
Record , Scotland |
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